Footlocker Ad Analysis

The Advert, I decided to analyse was in fact the Footlocker Ad, made in 2015 starring Kyrie Irving and young 10 year old boy. 

Here is the link to the video - https://www.youtube.com/watch?v=vcvC7f1_DOE

The audience and purpose of this ad, is very specific. 

In terms of the audience, since both Kyrie Irving (Renowned Point Guard for Cleveland Cavaliers) and the young boy are of a black race it would seem the target audience, would also be of a black ethnicity. Moreover, Kyrie plays basketball and "stereo typically", populations of black people are interested in basketball, thus the audience may also be basketball lovers. In terms of Age, it is very clear that the ad is targeted towards younger audiences between 9-14 years old. This is because, firstly the ad says "Kids Footlocker" and in addition to this, a 10 year old boy himself is used in the advert. I think the gender of the ad would overall be unisex, however I personally feel it leans more towards the male target audience, due to the fact there is no female representative in the ad.

In terms of purpose, the ad is very clever. The ad depicts Kyrie Irving going up to a child and taking a selfie with him because he looks like a "pro", with the new footlocker gear. However, when using Snapchat's face swap feature, their faces get permanently swapped. Thus, the purpose of the ad is clearly to show that if you wear "Footlocker gear", then you will literally end up "looking like a pro".

Ethos, Pathos and Logos Analysis 

Ethos - The use of ethos in this advert, is probably the most prominent. This is because, of the use of Kyrie Irving himself. Kyrie, is a 3 Time MVP, First Pick in the Drafts and current superstar point guard for the time that just won the NBA. By getting Kyrie Irving in their ad, they are going for the credibility factor and affiliating his amazing performance, with Footlocker gear. 

Pathos - The use of Pathos in this advert is quite slight. Pathos is used in the advert by striking the audience with the fear that if they do not use Footlocker gear, they will not look like a pro. The use of Pathos can be best seen when Kyrie Irving himself asks the kid to take a selfie with him. But why? Because the kid stood out to him due to his Footlocker gear and looked like a pro. 

Logos - In this advert, the use of logos is minimal because of the fact the target audience is Kids, so they won't have to logically reason with kids, but instead use the bandwagon appeal, as it is more effective.